Arcstream

Bringing immersive work to life online

Arcstream specialises in immersive, interactive experiences, from large-scale digital installations to gamified environments that blur the line between physical and virtual. To reflect a recent brand refresh and a bold creative direction, the team needed a complete website rebuild that would not only showcase their work but also feel as dynamic and engaging as their installations.

While working at Plaster, I led the development of the new site, turning the vision and designs into a fast, fluid digital experience. Built in WordPress, the site features a bespoke CMS tailored to Arcstream’s content needs. This gives their team the flexibility to update projects, embed media, and manage case studies with ease.

I worked closely with the design team throughout the project, helping shape creative ideas into technically feasible solutions. By advising on animation performance, web standards, and front-end limitations early on, we ensured the final site remained faithful to the original vision while performing smoothly across devices and browsers.

A key goal was to mirror the energy and interactivity of their real-world work online. To achieve this, I integrated GSAP throughout the site, introducing motion, transitions, and scroll-based effects that give users a sense of movement and immersion.

The result is a refreshing, visually rich website that brings Arcstream’s creative output to life in the digital space. It captures attention, showcases their capabilities, and aligns their online presence with the innovation they deliver offline.